Services

Many organizations struggle with the same questions: Why should we use light art, what do we want to achieve with it, and how do we organize it in a way that delivers real impact? Cities, real estate companies, and brands often see the potential of light art, but lack a clear strategy, trusted partners, or a realistic financial framework. The result is that opportunities are missed, investments become fragmented, and projects fail to connect with audiences.

This is where Light Art Advisory steps in. We help clients define clear objectives for light art - whether the focus is placemaking, branding, public engagement, tourism, or commercial returns. We provide independent, actionable advice on how to use light art, what formats to consider (from exhibitions to festivals to permanent works), which partners to involve, and how to structure the financial and operational side of a project.

From initial vision to detailed planning, we ensure your investment in light art creates measurable results and long-term value.

What we offer:

• Positioning & concept strategy

• Long-term light art planning

• Audience alignment & storytelling

• Budgeting, pricing & partner models

Once the strategy is defined, the next step is to translate it into a strong concept. This is where many projects falter: the ambition is clear, but the execution lacks originality, coherence, or relevance to the local context.

Light Art Advisory bridges this gap by combining creative development with international curatorial expertise. We select the right artists, design site-specific concepts, and build narratives that connect the place, the people, and the client’s goals. From a single installation to a large-scale exhibition, we ensure that each project has a clear story and real impact.

What we offer:

• Artist selection and curation

• Concept development

• Site-specific strategies

• Storytelling and thematic framing

Successful light art projects are built on collaboration between the right people: artists with vision, producers with skills, curators with expertise, and sponsors who believe in the story. But identifying and bringing together this mix of partners can be challenging without the right network or experience.

Light Art Advisory helps clients navigate this process. Acting as an independent connector, we bring together trusted partners from across the international light art community - from emerging and established artists to experienced producers and curators. Because we are independent, our advice is objective: we connect clients with the partners who best fit their ambitions, budgets, and timelines.

We also draw on our experience in sponsorships and funding - advising clients on how to approach, position, and collaborate with financial partners. In addition, we provide independent support during procurement or negotiations with partners, ensuring agreements are clear, fair, and aligned with the project’s goals. In this way, we help clients put the right team in place to deliver projects with confidence and impact.

What we offer:

• Artist, curator & producer matchmaking

• Guidance on working with sponsors and funding partners

• Independent support during procurement or partner negotiations

Light art is a growing field, yet for many organizations it remains unfamiliar. They often ask: What impact can it create? How do audiences respond? How does it fit into long-term placemaking or branding strategies? And how will light art evolve in the future, with the rise of AI, digital art, and new technologies?

Speaking & Inspiration Sessions are designed to close this gap. Light Art Advisory provides engaging keynotes, custom workshops, and ongoing advisory retainers that share knowledge, case studies, and international best practices. We give teams the tools and confidence to make informed choices, while inspiring them with what light art can achieve.

In this way, we not only support individual projects, but also help organizations build a stronger understanding of light art as a long-term asset.

What we offer:

• Keynotes and talks

• Tailored workshops and training

• Advisory retainers

• Best practices and knowledge sharing