Who we are

Light Art Advisory is an independent boutique advisory specializing in light art to activate public spaces, engage communities, and enhance the cultural and commercial value of destinations.

Many cities, real estate developers, property owners and brands struggle to make their spaces stand out in ways that are meaningful and memorable. Too often, public places feel empty or disconnected, and even the most beautiful light art can lack impact without the right strategy.

We help clients overcome this challenge by combining artistic vision with a clear strategic purpose. Our work transforms spaces into destinations that attract people, invite them to stay, and inspire them to return.

We collaborate with clients who see light not only as an artistic medium but as a tool for storytelling, placemaking, and public engagement. Whether the goal is to increase footfall, strengthen cultural identity, or revitalize an underused space, we define the strategy and shape the experience.

Founded by Donald van de Veen, whose track record includes over 200 light art projects in 70+ cities across 4 continents, Light Art Advisory builds on years of global experience. From immersive exhibitions and citywide festivals to pop-up activations and permanent commissions, our work spans the full spectrum of cultural, commercial, and spatial impact.

We translate client goals into clear concepts, curate meaningful experiences, and connect them with trusted curators, artists, producers, and experts worldwide. Whether turning a skyscraper lobby into a landmark, revitalizing a neglected neighborhood, or redefining luxury retail with immersive art, our strength lies in bringing ambitious ideas to life with measurable results and lasting impact.